Another reason is I think three-dimensional images communicate better to the layman the intricacies of complex objects. Yet another reason is that, ultimately, three-dimensional models offer all the information needed for accurate orthographical views.

Even after some value-engineering, the similarity between the concept and the finished product is striking. Usually exceeding the clients expectations.

These simple drawings were created after the boardroom entrance concept. At this point, we didn’t feel a 3D model was necessary, as the dimensionality of the concept had been established.

The finished donor recognition sign.

I was also involved in the early creation of design concepts for the main entry sign. Here are some of my sketches:

Back in 2008 I toyed with the idea of making some cycling shirts that did not follow the stereotypical look most people associate with cycling wardrobe. I started a small company and called it Chronic Cycling. What has followed since then has been a holistic brand development exercise. From the creation of the brand concept, identity, to collateral, a website (with ecommerce capability and full SEO), and web and social media marketing strategy.

These are some of the designs that made it into production:

The current focus in on creating custom cycling jerseys and technical t-shirts, and helping clients with their jersey design. This has required lots of documentation, with emphasis on usability and accuracy.