Back in 2008 I toyed with the idea of making some cycling shirts that did not follow the stereotypical look most people associate with cycling wardrobe. I started a small company and called it Chronic Cycling. What has followed since then has been a holistic brand development exercise. From the creation of the brand concept, identity, to collateral, a website (with ecommerce capability and full SEO), and web and social media marketing strategy.

These are some of the designs that made it into production:

The current focus in on creating custom cycling jerseys and technical t-shirts, and helping clients with their jersey design. This has required lots of documentation, with emphasis on usability and accuracy.

Have I mentioned I like bicycles? The designs above are part of a series in the style of the early iPod ads. (Warning: shameless self-promotion coming up) I have these, and other design available in stylish t-shirts at Zazzle. Just click on the images to see the selection.

Workbug was meant as for-hire administrative service. She was so good at it that she was offered a permanent job by a client.