When my client and friend came with a request for a logo for “Workbug”, and the idea of incorporating a ladybug, it really didn’t take much to see where this would take me:

Workbug was meant as for-hire administrative service. She was so good at it that she was offered a permanent job by a client.






Branding: Chronic Cycling
Back in 2008 I toyed with the idea of making some cycling shirts that did not follow the stereotypical look most people associate with cycling wardrobe. I started a small company and called it Chronic Cycling. It proved to be quite the undertaking. From the creation of the identity, to all collateral, a website (with ecommerce capability), my idea snowballed into a demanding client of its own.
These are some of the designs that made it into production:
I’m currently focusing on creating custom cycling jerseys and technical t-shirts, and helping clients with their jersey design.