fd2s was hired by the city of Marshall, Texas to recommend a wayfinding strategy and design. I was involved in the initial concept phase, and responded to the design brief with a conservative post and panel design. (Click on images for larger, more detail)
We conceived a flexible design, as this concept will likely be used in many different configurations and scales, as the needs and location for the signs change.
The image above illustrates some of the many possible sign configurations. The model below suggests the use of one configuration at an intersection.
The “double twin bracket” theme was carried over throughout the system.
Part of the Marshall revitalization plan calls for the creation of an entertainment district. To direct traffic, and serve as a beacon to drivers on nearby I-20, we proposed the use of searchlights as well as custom overpass signage and lighting. It was my job to illustrate these concepts. Below you can see the original daytime photos on the left, and the photomontages for the concepts. (Click on images for larger, more detail)
Contact me (links on the right) to discuss how I can help your organization with my versatile skillset, creating a complete wayfinding solution.
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Donor Recognition: Lance Armstrong Foundation
LiveStrong, the Lance Armstrong Foundation, contracted fd2s to create an Environmental Graphics package to recognize employees, volunteers, and donors throughout their new headquarters in Austin, TX. One of my assignments consisted in creating the donor recognition signage for both the interior and entrance to the main boardroom.
I used SketchUp for the concept development for a number of reasons: I think it’s very cost-effective; that is, one a model is made, it’s relatively easy to try variations in form, materials, and colors. (Click on images for larger versions)
Another reason is I think three-dimensional images communicate better to the layman the intricacies of complex objects. Yet another reason is that, ultimately, three-dimensional models offer all the information needed for accurate orthographical views.
Even after some value-engineering, the similarity between the concept and the finished product is stricking. Usually exceeding the clients expectations.
These simple drawings were created after the boardroom entrance concept. At this point, we didn’t feel a 3D model was necessary, as the dimensionality of the concept had been established.
The finished donor recognition sign.
I was also involved in the early creation of design concepts for the main entry sign. Here are some of my sketches:
