Nando Cabán–Méndez, SEGD Blog

Donor Recognition: Lance Armstrong Foundation

LiveStrong, the Lance Armstrong Foundation, contracted fd2s to create an Environmental Graphics package to recognize employees, volunteers, and donors throughout their new headquarters in Austin, TX. One of my assignments consisted in creating the donor recognition signage for both the interior and entrance to the main boardroom.
I used SketchUp for the concept development for a number of reasons: I think it’s very cost-effective; that is, one a model is made, it’s relatively easy to try variations in form, materials, and colors. (Click on images for larger versions)

Lance Armstrong Foundation Donor Recognition


Lance Armstrong Foundation Donor Recognition


Lance Armstrong Foundation Donor Recognition

Another reason is I think three-dimensional images communicate better to the layman the intricacies of complex objects. Yet another reason is that, ultimately, three-dimensional models offer all the information needed for accurate orthographical views.

Lance Armstrong Foundation Donor Recognition

Even after some value-engineering, the similarity between the concept and the finished product is stricking. Usually exceeding the clients expectations.

Lance Armstrong Foundation Donor Recognition

These simple drawings were created after the boardroom entrance concept. At this point, we didn’t feel a 3D model was necessary, as the dimensionality of the concept had been established.

Lance Armstrong Foundation Donor Recognition


Lance Armstrong Foundation Donor Recognition


Lance Armstrong Foundation Donor Recognition

The finished donor recognition sign.

Lance Armstrong Foundation Donor Recognition

I was also involved in the early creation of design concepts for the main entry sign. Here are some of my sketches:
Lance Armstrong Foundation Main Identification Sign Concept
Lance Armstrong Foundation Main Identification Sign Concept
Lance Armstrong Foundation Main Identification Sign Concept
Lance Armstrong Foundation Main Identification Sign Concept
Lance Armstrong Foundation Main Identification Sign Concept
Lance Armstrong Foundation Main Identification Sign Concept

Posted in 3D Modeling SketchUp, Environmental Graphic Design | Tagged , , , , , | Comments closed

Wayfinding: City of Marshall

City of Marshall Wayfinding and Environmental Graphics
fd2s was hired by the city of Marshall, Texas to recommend a wayfinding strategy and design. I was involved in the initial concept phase, and responded to the design brief with a conservative post and panel design. (Click on images for larger, more detail)

City of Marshall Wayfinding and Environmental Graphics
We conceived a flexible design, as this concept will likely be used in many different configurations and scales, as the needs and location for the signs change.

City of Marshall Wayfinding and Environmental Graphics
The image above illustrates some of the many possible sign configurations. The model below suggests the use of one configuration at an intersection.

City of Marshall Wayfinding and Environmental Graphics
The “double twin bracket” theme was carried over throughout the system.

City of Marshall Wayfinding and Environmental Graphics
City of Marshall Wayfinding and Environmental Graphics
City of Marshall Wayfinding and Environmental Graphics
Part of the Marshall revitalization plan calls for the creation of an entertainment district. To direct traffic, and serve as a beacon to drivers on nearby I-20, we proposed the use of searchlights as well as custom overpass signage and lighting. It was my job to illustrate these concepts. Below you can see the original daytime photos on the left, and the photomontages for the concepts. (Click on images for larger, more detail)

City of Marshall Wayfinding and Environmental Graphics
City of Marshall Wayfinding and Environmental Graphics

Contact me (links on the right) to discuss how I can help your organization with my versatile skillset, creating a complete wayfinding solution.

Posted in 3D Modeling SketchUp, Environmental Graphic Design, Photo Editing / Photomontages | Tagged , , | Comments closed
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