
Back in 2008 I toyed with the idea of making some cycling shirts that did not follow the stereotypical look most people associate with cycling wardrobe. I started a small company and called it Chronic Cycling. It proved to be quite the undertaking. From the creation of the identity, to all collateral, a website (with ecommerce capability), my idea snowballed into a demanding client of its own.

These are some of the designs that made it into production:


I’m currently focusing on creating custom cycling jerseys and technical t-shirts, and helping clients with their jersey design.
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Back in 2008 I toyed with the idea of making some cycling shirts that did not follow the stereotypical look most people associate with cycling wardrobe. I started a small company and called it Chronic Cycling. It proved to be quite the undertaking. From the creation of the identity, to all collateral, a website (with ecommerce capability), my idea snowballed into a demanding client of its own.
These are some of the designs that made it into production:
I’m currently focusing on creating custom cycling jerseys and technical t-shirts, and helping clients with their jersey design.