Wayfinding: City of Marshall

City of Marshall Wayfinding and Environmental Graphics
fd2s was hired by the city of Marshall, Texas to recommend a wayfinding strategy and design. I was involved in the initial concept phase, and responded to the design brief with a conservative post and panel design. (Click on images for larger, more detail)

City of Marshall Wayfinding and Environmental Graphics
We conceived a flexible design, as this concept will likely be used in many different configurations and scales, as the needs and location for the signs change.

City of Marshall Wayfinding and Environmental Graphics
The image above illustrates some of the many possible sign configurations. The model below suggests the use of one configuration at an intersection.

City of Marshall Wayfinding and Environmental Graphics
The “double twin bracket” theme was carried over throughout the system.

City of Marshall Wayfinding and Environmental Graphics
City of Marshall Wayfinding and Environmental Graphics
City of Marshall Wayfinding and Environmental Graphics
Part of the Marshall revitalization plan calls for the creation of an entertainment district. To direct traffic, and serve as a beacon to drivers on nearby I-20, we proposed the use of searchlights as well as custom overpass signage and lighting. It was my job to illustrate these concepts. Below you can see the original daytime photos on the left, and the photomontages for the concepts. (Click on images for larger, more detail)

City of Marshall Wayfinding and Environmental Graphics
City of Marshall Wayfinding and Environmental Graphics

Contact me (links on the right) to discuss how I can help your organization with my versatile skillset, creating a complete wayfinding solution.

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