LiveStrong, the Lance Armstrong Foundation, contracted fd2s to create an Environmental Graphics package to recognize employees, volunteers, and donors throughout their new headquarters in Austin, TX. One of my assignments consisted in creating the donor recognition signage for both the interior and entrance to the main boardroom.
I used SketchUp for the concept development for a number of reasons: I think it’s very cost-effective; that is, one a model is made, it’s relatively easy to try variations in form, materials, and colors. (Click on images for larger versions)
Another reason is I think three-dimensional images communicate better to the layman the intricacies of complex objects. Yet another reason is that, ultimately, three-dimensional models offer all the information needed for accurate orthographical views.
Even after some value-engineering, the similarity between the concept and the finished product is stricking. Usually exceeding the clients expectations.
These simple drawings were created after the boardroom entrance concept. At this point, we didn’t feel a 3D model was necessary, as the dimensionality of the concept had been established.
The finished donor recognition sign.
I was also involved in the early creation of design concepts for the main entry sign. Here are some of my sketches:
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LiveStrong, the Lance Armstrong Foundation, contracted fd2s to create an Environmental Graphics package to recognize employees, volunteers, and donors throughout their new headquarters in Austin, TX. One of my assignments consisted in creating the donor recognition signage for both the interior and entrance to the main boardroom.
I used SketchUp for the concept development for a number of reasons: I think it’s very cost-effective; that is, one a model is made, it’s relatively easy to try variations in form, materials, and colors. (Click on images for larger versions)
Another reason is I think three-dimensional images communicate better to the layman the intricacies of complex objects. Yet another reason is that, ultimately, three-dimensional models offer all the information needed for accurate orthographical views.
Even after some value-engineering, the similarity between the concept and the finished product is stricking. Usually exceeding the clients expectations.
These simple drawings were created after the boardroom entrance concept. At this point, we didn’t feel a 3D model was necessary, as the dimensionality of the concept had been established.
The finished donor recognition sign.
I was also involved in the early creation of design concepts for the main entry sign. Here are some of my sketches:
