When Berry Hill Baja Grill approached my employer sign company at the time, they presented us with a particular dilemma. While their signage square footage allowance was plenty for a large sign, the individual faces of their hexagonal facade were not.
I conceived the idea of a radiused sign wrapping around the two contiguous planes, thus enabling them to use their total allowed square footage.
This, of course, if the kind of idea that doesn’t help clients much unless you can illustrate it. So I did, creating day and nighttime versions:
I think the photo reflects how close I came to realistically I portrayed the design solution:
Hi, I’m Nando, and this is a collection of my work.
I’m the kind of designer that concerns himself with the practicalities of fabrication, while pushing for innovation in the production environment. Creative left-brainer, pragmatic right-brainer, I believe complex problems benefit from simple solutions and clear communication. I use my attention to detail, empathy, and graphic design skills to solve such problems.
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